The primary goal for public relations is to build and maintain long-term relationships with an organisation’s clients and its target publics. This could be achieved through improved network accesses and alliances with them to strengthen lobbying strategies. Thus, this topic is about community, not-for-profit and interest groups,as they were considered important and effective bodies in addressing the complex developments in the network of public relations.
Communities are formed within society and usually limited to the local area. It is an effective strategy adopted by organisations, as well as the government sector to help them in identifying their mission with the interest of the public. Also, it allows them to evaluate feedbacks from the public on particular issue. On the other hand, not-for-profits organisations focus on building awareness and credibility of their organisations, in order to gain support for their fundraising efforts. Therefore, the main communication tool used will be through the press, using media coverage to generate greater publicity to reach the public.
Moreover, other ways that could be used to increase awareness of the organisation include campaigns to influence the public on a particular issue. Most of their revenues are from charitable contributions, government contracts and donations from the public. Thus, these not-for-profits organisations usually work closely with the government sector and rely on skilled workers and volunteers for their activities.
The last group would be the interest groups. This group of people usually have different opinions and they compete to have their views heard by the government and their favoured policies enacted. An interest group is often looked upon as people with differing views on policies, which could influence the society.
A point to take note of is that even if a network was well established, it may not be effective in terms of service delivery by simply attracting more and more members. Thus, a newly established network should gain more members, but in a moderate manner to avoid confusions in services and duplications of efforts made.
Wong Yingting
c3100899
Subscribe to:
Post Comments (Atom)
A common, salient point for community, not-for-profit and interest groups is the need to work cohesively with the government.
ReplyDeleteHaving good communication and strong lobbying strategies with the government is critical for any campaigns or policies endorsed by these groups as it will be more influential. Moreover, support from the government could increase publicity and help them achieve their aims. Therefore, in order to do so, improved network accesses and alliances between clients and target publics is essential.
Not-for-profit and Interest groups are a rather unique and special group of organisations. These are the organisations that are known to specialize, to be different and sometimes, to stand out.
ReplyDeleteThe government is an essential tower for not-for-profit and interest groups because otherwise, they would all crumble. I feel that the 'bond' between a government and these unique organisations is something that causes the publics to either take more notice of the organisations or head to the other extreme.
Since organisations are almost all about reaching out to their publics, not-for profit and interest groups have to direct focus to either funding publicity more or to simply have a network base to aid their publicity efforts.
To propel such organisations, it not only takes the government, but also, a firm and steady network of clients and pool of audiences and publics.
To my opinion, Community, Not-for-profit and Interest groups are the grassroots of a country. They are the ones who will gather opinion from the citizens and are also made up of people having the same interest or ideology.
ReplyDeleteIn addition, these three groups will also represent the people's stand in times of any new establishment of government messages, policy and campaign.
Therefore, in my opinion, they are also the ones that can either make or break the government policies, messages or campaign, through the mass number of people they are able to gather. And thus, Community, Not-for-profit and interest groups does not neccessary works together with the government at all times.
Communities, Non-profit & Interest Groups are the most challenging groups to deal with, firstly, funding, secondly to retain interest and membership.
ReplyDeleteI agree with Zhenni that these organisations do not have to always work with the government instead, they should work towards forming their community or what we call their niche public.
Since these organisations represent a beilef or exist for a cause, and are seen as a contribution to the society, for example, in the charitable scences: Renci and NKF, and in the interest groups: SPM where they seek to cultivate interest Singapore's history through stamps.
Nevertheless, the government's support in these organisation will enhance and give credibility to these organisations. Moreover, the financial support would really assist their organisations in their activities seeing that they are not private sectors, they are not having a steady funding.