This site is created to serve the educational purpose in discussing PR Issues and Strategies. In this blog, the original content on this site is published should be considered as a work in progress. They range from critiques, academic analyses and our personal perspectives so please do not cite us as sources for their research.
Everyone is encouraged to comment on the blog entries at any point in time. To facilitate constructive discussions, comments would be screened.
Rules
- The journal will be updated weekly, every Friday 12nn , by each student.
- Comments can be made thereafter and all comments should be posted by Friday (latest) of that same week.
- Each entry should be at the length of 150 to 200 words.
- In the event that there may be a delay in posting the entry, please inform us and give us the next date to check so we could comment.
Schedule
[chapters are taken from Media Relations by Richard Stanton]
- Natalie: Chapter 1 & 3 OR Persuasion: An intrinsic function of public relations. (wk 4)
- Yingting: Chapter 9 & 10 (wk 5)
- Shereen: Chapter 11 OR Mackey. S (2004) Crisis & Issues Management (wk 6)
- Jacq: Chapter 8 “Grand strategy, strategy & tactics in PR” OR Speaking as Part of a Group. (Short Loans) (wk 7)
- Zhenni: Chapter 12 OR Using evaluation techniques and performance claims to demonstrate PR impact (wk 8)
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